Claude Artifacts: Every Marketer Can Now Build Custom Web Apps

Anthropic transformed Claude into a no-code app builder, enabling marketers to create interactive calculators, landing pages, and data visualizers without coding. Over 500 million artifacts have been created, from price calculators to interactive demos.

With the latest update, Claude can now create artifacts that interact with Claude through an API, turning these artifacts into AI-powered apps. Think bigger than “make me flashcards” – instead, ask Claude to “build me a flashcard app” that generates cards for any topic. Marketing teams are already building smart tutors that adapt to user understanding, data analyzers that answer plain-English questions about spreadsheets, and interactive demos that remember user choices.

The revolutionary billing model means when you share your Claude-powered app, viewers authenticate with their own Claude account, so their usage counts against their subscription, not yours. This removes all financial barriers to sharing and scaling applications. With 70% of new applications expected to use low-code/no-code technologies by 2025, Claude Artifacts positions every marketer as a potential app developer – no coding required, no deployment hassle, just describe your idea and watch it come to life.